We now live in a digital age where speed sells. Technology has improved by leaps and bounds which has resulted in making things faster. Cars are now faster, planes, ships as well. The need for speed has made people impatient, especially when it comes to getting information online. This is why it is important for us to know how to do on-page SEO optimization.
Best selling author and SEO expert, Neil Patel shares with us about everything we need to know about on-page optimization.
The past few years we have seen Google release several updates to their algorithms. The Panda, Hummingbird, and Penguin were the biggest updates that set new guidelines on how website owners should structure their sites for link building and using anchor texts for outgoing links.
On page SEO has not changed that much despite these updates. There are SEO experts who worry so much about having to change on page SEO strategies in order to adjust to the updates.
Here are on page SEO tips that you can apply in order to boost search rankings and get more search traffic.
Improving your site speed is one of the cheapest ways to improve rankings and give you the best ROI.
Research has shown that 47% of your target visitors expect your site to load in under two seconds. In addition to this, more than half of all U.S. online shoppers will not purchase from a site that loads slowly.
Make sure that your website does not have duplicate content which will slow website indexing down. Site speed is now a major rank signal, unlike in the past. Speed is essential and is now a fundamental aspect of SEO.
Studies have shown that a mere 1-second delay in page loading can result in a 7% decrease in conversions. To give a clearer picture of what this means, let’s assume that an online store is making $100,000 per day, a single second delay can cost around $2.5 million in lost sales per year.
On page SEO also involves using tag fundamentals. Meta tags should be taken seriously by paying attention to the basics.
Title tags describe the title of your web page. They are used in displaying previews or snippets of your page in search engine results. Make this short, direct and descriptive. Don’t duplicate content from those written on your page. Use 50 to 60 characters for your title tag, Google limits previews to 60 characters.
According to Survey Monkey, 43.2% of visitors click on a given search result based on a meta description alone. Your meta description appears below your title tag, limit it to 160 characters. The meta description is what search engines use to know what topic you are writing about so that they can send it to the right audience. Don’t stuff keywords in your meta description and try to use words with similar meaning with your main keywords to get on page SEO in your meta description.
For WordPress users, writing your meta description will be easier. You just need to install the All in One SEO Pack, which allows you to set up title tag and meta description all at once.
Content drives search traffic to your website. According to a Hubspot report from 2014, close to three-fourths of consumers choose to research companies through articles rather than annoying ads.
Come up with content that includes long tail anchor words. Be consistent in coming up with high-quality content. Content is one of the drivers of Google rankings. Some experts even say that content marketing has overtaken SEO when it comes to driving traffic.