Popular Design News of the Week: October 14, 2019 – October 20, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

Visually Distorted – When Symmetrical UI Looks all Wrong

<img style="max-width:100%;" class="image-border" src="http://idgraphics.com/wp-content/uploads/2019/10/symmetrical-jpg.

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Popular Design News of the Week: October 7, 2019 – October 13, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

MacOS Catalina: 5 Things Web Developers & Designers Should Know

 

Improve your CSS with these 5 Principles

<img style="max-width:100%;" class="image-border" src="http://idgraphics.

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Popular Design News of the Week: September 30, 2019 – October 6, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

The Sushi Design System

 

Facebook Design – Devices

<img style="max-width:100%;" class="image-border" src="http://idgraphics.com/wp-content/uploads/2019/10/acebook-jpg.

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Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time you saw your name in print? 

Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing “your name in print” on a business card is hard to beat. 

Unfortunately, other people couldn’t care less. Your business card, the one you’re so proud of, is just another advertisement.  Another piece of clutter to file. It’s no more or less important than any of the many business cards that cross a prospect’s desk at any given point in time. 

So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service? 

Why Would a Prospect Keep Your Business Card

It pays to think about the reasons people keep cards to begin with. Often, it’s not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card. 

Let’s say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You’re eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She’s a “hot prospect” for sure! 

Not necessarily. 

Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she’s always liked to swim and loves plants too, or because she collects business cards and doesn’t have one with a pool on it, or because she’s new in town and you’re the only friendly person she met today. 

In fact, according to Dr. Lynella Grant, author of “The Business Card Book”, there are eight reasons that someone may decide to keep your business card.

1. As a link to a potential customer or client 

Let’s say you’re in digital marketing, and John Johnson mentions that his wife owns a flower shop. She likes the idea of promoting her business on social media, Facebook, and Google. But she just doesn’t have time to make social posts and monitor her online reputation. Odds are you’ll keep John’s card because it’s a means of contacting John’s wife about your own business. 

2. As a link to a resource or a supplier 

If you’re in the construction business and meet someone who sells hard-to-find lighting and fixtures, you’ll probably keep their business card. 

3. As a link to a colleague 

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association. 

4. For social, non-business reasons 

Maybe you couldn’t care less that Kelly sells car insurance. She’s awfully pretty, though… 

5. For referring business

Your card may be passed on to someone else. If your neighbor has had a hard time finding someone who washes windows, and you meet someone who’s just started a residential window washing service, you’ll probably accept their business card and pass it on to your neighbor

6. To update information they already have 

Maybe they have an old card of yours with your old phone number on it, or without your website address. 

7. “Just in case” 

Some people have a hard time parting with anything because they might need it someday. 

8. It’s Unique

Finally, a business card may be kept because of something likable, unusual or useful about the person or their card 

I kept the business card of a police officer named “Sarah Justice” just because I think she’s got a great name for her line of work (it’s called an “aptronym”). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers. 

Keep these reasons in mind when designing your busines  card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention. 

More strategies:

  • Add useful information to the back of your card. 
  • Get in the habit of jotting notes on the back of business cards (“Likes football. Send catalog.”) Encourage card recipients to do the same. 
  • Ask people who receive your cards to pass them on and reward them for referring business to you. 
  • Develop and memorize a catchy tagline to say as you hand out your card, especially if your card isn’t particularly unusual or useful. 

 

Stuck with boring or generic company-designed cards? Create your own online and choose from thousands of business card templates for a truly unique design.

Popular Design News of the Week: September 23, 2019 – September 29, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

37 Font Pairing Trends in 2019

 

20+ Cutting-Edge Personal Website Designs to Inspire You

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Is It Time to Embrace AMP?

If you own a website, you should have at least heard the term AMP before. If you haven’t, it’s likely you will hear more about it very soon.

Google’s Accelerated Mobile Pages (AMP) Project has impacted the user experience of millions of mobile web users since its initial launch in 2015. Though primarily used to help website owners build interactive sites that load fast on mobile devices, this project never fails to impress with new and improved features, despite some people’s inability to keep up.

Google recently announced one such feature – Swipe to Visit – in late July of this year. Designed to make it faster and easier than ever for users to view images on mobile devices, this feature also makes accessing those images’ webpages a cinch. All you have to do is search for an image, view the website header preview, and swipe up to be redirected to the website.

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What’s the Best Way to Share Your Work Online?

Thankfully, you no longer have to rely on a resume to try to communicate how talented you are to others.

Your skills as a freelancer should be shared with others through visual media. It makes a lot more sense than writing up a one page summary that says, “I graduated from so-and-so university in 2010 and worked as a designer for XYZ Agency for three years.” Yes, your history is important, but not as much as what you’re able to do with the knowledge and skills acquired over that time period.

Whether you’re a web designer, graphic designer, web developer, photographer, or another type of digital creative, there’s a lot of value in being able to show off your work online.

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Brand Science 101

Every day in my work helping grow digital agencies and Fortune 500 brands, I hear countless companies struggle with how to discuss, interact with, and grow their client’s brand, leaving dollars on the table and creating problems along the way. The agency owner offers their perspective, shares why branding is important, but usually lacks the conversational skills to navigate the need. And as a result, it’s not just the client that suffers. Sure, their brand doesn’t grow, but the agency doesn’t either.

The Typical Logo Scenario

One of the top problems I hear from agency owners is how to address branding in their scope of services or even how to bring it up. Usually, clients are coming to them with little to no investment in their branding, and the branding discussion usually doesn’t happen until after the project is signed. They don’t have the words to justify what they’re saying to the client or even to point out the “why” behind the “what.

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Popular Design News of the Week: July 22, 2019 – July 28, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

Top 19 Web Design Trends for 2019

 

Savee.it

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How Color Impacts UX

Let’s start with a common example: You’ve just finished a website design for someone. It looks and functions exactly like the wireframe. Everyone on the design team has praised the project. The client hates it, but they can’t explain why.

The culprit might be color. Different colors can evoke such strong emotions that people have sharp reactions to them. It’s part personal preference, part psychological, and even part social norms. Understanding these tendencies and user preferences can greatly impact user experience.

Here’s what you need to know.

User Expectations and Preferences

User experience starts with the type of user your website or app is designed for. Basic demographics such as gender or region where a user lives can impact their perception of your design based on color. (You can read more about color and cultural considerations here.)

One of the most interesting impacts from color on UX is linked to gender.

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