As you know, in SEO, continually challenges digital marketers mainly due to search engines’ algorithm changes. What worked yesterday might suddenly not work today, and what works today might not be effective for very long. What does this mean for your ongoing SEO campaign? As long as you recognize which SEO strategies are here to stay, and constantly be on the lookout for new changes, it really doesn’t make a big difference. In order to help you get a better handle on things, we’ve listed some SEO strategies and guides you can follow to help you create an SEO campaign that will last the test of time.
The Fundamentals Of SEO
Before we dive ahead to our main topic, you must first understand the fundamentals that make SEO work the way that it does. The following three things are the key to building an SEO campaign that will last.
- The right keyword focus.
A well-researched keyword that focuses on your ultimate, long-term target audience can lay a solid foundation for a successful SEO campaign. This means you need to do an in-depth analysis of all possible keywords that may be relevant to your product or service. One good way to start is listing out long tail keywords relating to each other, repeating the pattern, and highlight the ones can convert well and might be easy to rank for.
- Solid HTML Optimization
SEO just doesn’t rely on your website’s content, but also on the optimization of HTML elements on each page. It’s essential to include targeted keywords and search terms in various places in the HTML layout to tell search crawlers what that particular page is about.
Here are some things you can optimize:
- Page Titles
- Page Headings
- Image Alternative Texts
- Link Anchor Texts
- Well-written and relevant content
The last thing that will solidify your SEO success is excellent, high-quality content that can establish your page as an industry expert. As search engines have constantly tried to improve the quality of people’s searches, the need to have relevant and professional content on your web pages is more important than ever. Your content should be consistent, unique, well-researched, and engaging. Having good quality content not only helps your SEO score but also give other sites a reason to link your website.
SEO Strategies and Guide
Now that you know how to lay down the groundwork for a successful SEO campaign let’s talk about the simple and easy strategies you can do to manage it.
Through blogging regularly on your own website or guest blogging on high-traffic blogs, you can continually increase your SEO. This is an excellent strategy to elevate your SEO score without getting penalized by Google for low quality, spam content. Don’t expect much to happen at first. An excellent blog takes some time to nurture. So keep writing awesome content.
Link building has always been and will continue to be a defining factor on a website’s SEO ranking. Google is only able to recognize that your site carries a lot of weight when you accumulate high-quality backlinks from enough quality sources.
- Mobile Website
Let’s face it, most people these days view information from their mobile devices. If you haven’t done so already, you should consider optimizing your website for mobile viewing. This isn’t only good for your SEO score, but also to improve your User Interface to attract site engagement.
- Video Content
With websites like youtube dominating over actual blogs, it’s time to start considering creating video content. Internet users tend to prefer accessing video content over blogs and images. You need to capitalize on this new and booming medium. It’s just like starting your own blog,e except it needs to be in a video. Do some research and see what kind of content viewers respond to and try to create the same content that relates to your service or product. Additionally, videos are much more likely to be shared and linked back.
These are simple and easy strategies you can use to boost your SEO campaign. Remember, it’s important you keep track and analyze everything. If you can, try to think and come up with other ways to manage your campaign effectively. Like it or not, SEO will be a long-term commitment if you want your site on top.