Welcome to this month’s collection of what’s making the web look good. This time out we’ve got some new brands and some rebrands, and we’ve got some good examples of branding continuity across media.
Branding continuity doesn’t just mean putting the logo in the corner and using the same colors and type. It’s about capturing the brand identity, the personality of the brand, so the user identifies it even if the logo isn’t immediately visible. Take a look at how some of these sites do it, and enjoy the collection.
This site for Cantina Puiatti vineyard is almost entirely greyscale, until you get to the wines. There, a single block of color containing information stands out, perfectly matching the label on each bottle.
<img style="max-width:100%;" src="https://idgraphics.com/wp-content/uploads/2021/09/01-cantinapuiatti-jpg.