As human beings, we like to think that we’re rational creatures.
We tell ourselves that we make our decisions based on fact and logic. However, that’s rarely the full truth. As much as we try to make choices guided by rationality, the truth is that we’re often highly emotional people, driven by the way that things make us feel.
So, what does that mean for a website designer?
Though designing a functional and logical website is important, it’s crucial not to forget about the emotional impact of each interaction that your customer has with the sites that you build.
Sites that don’t elicit any kind of emotional response aren’t just boring; they’re forgettable.
A forgettable website is poison to any website designer’s portfolio.
That’s why we’re going to introduce you to some easy ways to use emotion in your designs this year.