Making Your Mark: 6 Tips for Infusing Brand Essence into Your Website 

What makes a company special? There are hundreds of organizations out there selling fast food, but only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?

Most of the time, it comes down to one thing: brand essence. Your brand essence, or brand identity, represents all of the unique components of your business that separate it from the competition. It’s not just about your logo or the brand colors you choose for your website. Your brand essence entails all of the visual assets you use and those less tangible concepts like brand values and personality.

When your customers decide which companies to buy from, they’re not just looking for another dime-a-dozen venture with the cheapest products. Instead, your audience wants to buy from a business that they feel connected with.

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Popular Design News of the Week: June 28 2021 – July 4, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Embarrassing Coca-Cola Design Fail

Find Inspiration With a Curated List of Simple Buttons

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Popular Design News of the Week: June 21 2021 – June 27, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

How to Treat Clients Who Treat You Poorly

PC Users Are Furious About The New Windows 11 Design

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Popular Design News of the Week: June 14 2021 – June 20, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

22 Exciting New Tools for Designers, June 2021

7.css

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Popular Design News of the Week: May 24 2021 – May 30, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

DOOM Captcha – Captchas Don’t Have to be Boring

82% of Developers Get This 3 Line CSS Quiz Wrong

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Popular Design News of the Week: May 17 2021 – May 23, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

25 Ridiculously Impressive HTML5 Canvas Experiments

Elder.js, The New Kid On The Block

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Popular Design News of the Week: May 10 2021 – May 16, 2021

Each day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Little Smashing Stories

All-In-One Browser Extension For Web Development

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Popular Design News of the Week: May 3 2021 – May 9, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

White House Launches AI Website

Become A Better Frontend Developer

Hello Weather

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Popular Design News of the Week: April 26, 2021 – May 2, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Curated List Of Awesome Lists

20 Best New Websites, April 2021

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Popular Design News Of The Week: April 19, 2021 – April 25, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Coca-Cola Presents New Packaging Design

Seven Mistakes To Avoid In Your Technical Interviews

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