Users expect websites to load quickly. As a result, companies like Amazon and Target spend millions of dollars optimizing their sites to make them load as fast as possible because there is a direct correlation between site speed and conversions.
Websites typically don’t have load bars, so a user waiting for a site to load cannot know that it will be one more second or even that the site will load at all.
The best load time for a website is 0 seconds, an instantaneous load. However, that’s not possible with current technology.